Job Description

The Senior/Manager for Business Development is responsible for the successful recruitment of students for executive masters programs.


1. Business development
● Recruit quality applicants for the Executive MBA program
● Work closely with the Academic Director to nurture leads and the pipeline
● Represent programs at events such as education fairs, information sessions and coffee chats
● Consult with prospects on programme suitability
● Maintain CRM reports on prospects and current students

2. Marketing
● Design B2C product marketing strategies; conduct lead generation and nurturing activities to convert leads
● Work with agencies for media campaigns, photoshoots and video productions
● Conduct market studies, analytics and benchmarking

3. Admissions
● Oversee application and admission processes
● Manage scholarship budget and processes
● Ensure a high level of service quality for applicants

This is a non-exhaustive list of responsibilities and can evolve with time or as assigned by the Reporting Line Manager.

Position Requirements

● Strong communication and presentation skills
● Mature disposition and able to hold conversations across different levels of seniority and international environments
● Demonstrated experience with media strategy and digital marketing (SEM, content, social media)
● Familiarity with CRM and marketing automation software (e.g. Salesforce, Marketo)
● Possess an analytical perspective; able to propose solutions and suggest process improvements
● Overall digital literacy, including Google Workspace, Microsoft Office and general cloud software

Good to haves
● Experience with design (Photoshop / Canva), copywriting
● B2B experience: to build networks with alumni, local business communities, Chambers of Commerce, professional associations


Bachelor’s degree in Business Administration, Marketing, or related fields with 7 years of relevant experience, preferably in a higher education setting