Marketing Interest Group Zoom Meeting

Member of the Marketing IG learnt from Sabine Kempe, Head of Marketing, In Mind Cloud Pte Ltd about how B2B Marketing objectives and strategies differ from B2C and the best way in which to re-evaluate their B2B Marketing strategies including tools like Inbound Marketing and the Flywheel etc. The meeting engaged in an active discussion following the discussion on how best to review and develop new B2B marketing strategies.

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