Your Culture is Your Brand

15 June 2022 @ 12:00 pm - 2:00 pm

The Pavilion @ Conrad Centennial Singapore

This is the title of a gem of a book written by Ian Johnston and Rose Gailey of Heidrick & Struggles a member of Singapore International Chamber of Commerce. Ian gave a lunchtime talk on the importance of organizational culture aligned to purpose, strategy, its implementation via broad team engagement – all to ensure optimal commercial success. This is what the Chamber has been advocating for over the last couple of years: positive workplace culture to achieve the right environment for people to thrive and for businesses to succeed. Some key takeaways are:-

1. “You simply can’t put culture first without putting people first.”
2. “You can’t build culture overnight.” It takes effort from the Board, the senior executive team, HR and every team member.
3. “Culture is the foundation of a company’s employee value proposition and it lives in the customers’ experience.”

Our thanks to Heidrick and Struggles for their generosity, to our Board Directors for hosting a table each, to the whole team at Conrad Centennial Hotel Singapore for an excellent lunch service and to a very engaged audience.

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