It was great to welcome back Mr. Xavier Urbaneja, Head of Brand Protection, SICPA SA, this morning as our guest speaker. He was joined by his colleague Mr. Stephen Cranston, Business Advisor, SICPA SA. They built on last year’s session on brand protection technologies to share insights on the company they represent and the most recent security threats and their countermeasures.

Here’s what we learnt:

🛡️Brand protection has evolved from combatting fake medical/pharmaceutical products to being core for all businesses. Nowadays there are counterfeit eggs, wood, metal as well as toys not to mention fake luxury goods.

🛡️Counterfeiters use fake holograms and other fake tools to fool consumers into thinking they are buying a genuine product.

🛡️The secret to sustaining trust in any brand is to keep technical solutions simple and fit for purpose so counterfeits can be more easily detected.

Many thanks, once again, to Xavier for his presentation and very compelling case studies, to Stephen for sharing about SICPA SA and to our engaged audience for their participation.