Yesterday’s event brought together an esteemed panel of speakers to examine how Design Innovation fuses creativity, technology, and strategy to power digital-first consumer experiences.

The session began with a presentation by Propelis on Navigating Brand Transformation by Design, where Edmond Lee shared insights on how the industry is increasingly focused on sustainability in packaging and how AI is enabling faster workflows that deliver greater value to clients.

This was followed by Guilaume Sachet from KPMG who introduced the concept of Total Experience. Guillaume underscored the importance of maintaining the human touch – bringing empathy to customers, making them feel valued, and designing loyalty programmes tailored to different customer personas rather than taking a one-size-fits-all approach.

The event then moved into a panel discussion and Q&A featuring Kenneth Ng from Razer, Phang Chin Ming from CHAGEE, and Spencer Ball from Marks, with the discussion moderated by Guillaume Sachet.

💡 Key takeaways from the discussion included:

• Promoting repairability empowers customers and strengthens their engagement with your brand ecosystem.
• Every store represents an opportunity, even during times of constraint.
• Embracing failure – “fail fast, fail often” – and being comfortable with ambiguity can often lead to success.
• Empathy should be a fundamental, inherent part of the design process.
• Always view decisions through the lens of the customer.
• Be dynamic and adaptable.
• Build trust by demonstrating a deep understanding of your customers.

The Chamber extends its appreciation to our exclusive event sponsor, Propelis, for their support in making this event possible, and to our speakers, panellists, and moderator for their valuable contributions.

We also thank all attendees for their active participation and engagement throughout the session.

Exclusive Event Sponsor