SICC Members – Complimentary | Non-members – $25 (Prices subject to 9% GST)

 

In an era where brands must captivate, adapt, and innovate at speed, Design Innovation represents a new paradigm – one that seamlessly integrates design, technology, and strategic insights to redefine consumer engagement.

Join us as we explore how Design Innovation fuses creativity, tech, and strategy to power digital-first consumer experiences. Discover the latest trends, content, and bold ideas that captivate, connect, and convert.

Limited seats available. Registration will be on a first come first served basis. Register your interest to attend here.

Registration for the event will only be confirmed by email from the Chamber. For enquiries, please email [email protected].

 

Exclusive Event Sponsor:

 

Programme:
4.00pm: Guest Registration & Networking

4:20pm: Welcome Remarks by SICC

4:25pm: Navigating Brand Transformation by Design by Propelis

4:40pm: Case Study: How Singapore Airlines has used Design Innovation to create a new brand and new business around lifestyle

4:55pm: Panel Discussion & Q&A

5:45pm: Networking

6:45pm: End of event

 

Speakers:

EDMOND LEE
Regional Marketing Director, Propelis, APAC

With over 30 years in 360˚ Marketing Communications across Singapore, Malaysia, Hong Kong, and Macao, Edmond has worked with some of the world’s top agencies – Y&R, Grey, McCann-Erickson, and Ogilvy – shaping strategies for industries as diverse as tourism, automobiles, telecoms, alcohol, tobacco, and casinos.

Today, as Regional Marketing Director at Propelis, he drives marketing and communications across APAC, blending sharp strategic thinking with creative flair. A natural leader and people person, Edmond thrives on building partnerships, sparking innovation, and inspiring teams to think big. He’s known for turning challenges into opportunities, business strategies into growth, and ideas into impact – all while keeping the human touch at the heart of everything he does.

 

GUILLAUME SACHET (Moderator)
Partner, KPMG Singapore

Guillaume is a Partner at KPMG in Singapore. He has 30 years of expereince in the tech industry with deep digital and customer experience expertise across the APAC region. Prior to joining KPMG, he drove digital transformation, innovation and investments as Head of Stategy at Mediacorp between 2012 and 2018.​

Guillaume was previously a Partner and Managing Director with the strategy practice of Accenture, responsible for technology, media and telecom startegy clients in Southeast Asia. He has spent more than 30 years in Asia.

Recognised as a thought leader in the tech industry, Guillaume has published articles and white papers on tech and innovation for various organisations and publications. He is invited regularly to present at industry events and conferences.

 

KENNETH NG
Deputy Chairman (Sustainable Tech), Singapore Computer Society

Kenneth Ng is the Global Sustainability Lead at Razer Inc., where he drives the company’s decarbonization agenda and product eco-certifications, while also serving as Deputy Chairman of the Singapore Computer Society’s Sustainable Tech Chapter. With a career spanning the public and private sectors, he previously led the SBTi validation process at ENGIE Asia Pacific & China, advanced corporate sustainability at Sembcorp, and championed eco-label certifications with TÜV Rheinland, alongside earlier roles in the Singapore Civil Service. Beyond industry, Kenneth is deeply committed to education, actively guest lecturing at leading universities and collaborating with institutions to embed sustainability into their curricula.

 

PHANG CHIN MING
APAC Head of Design, CHAGEE

Phang Chin Ming is the APAC Head of Design at CHAGEE. Leading a team of talented designers in the Asia Pacific region, he develops innovative strategies that align with CHAGEE’s vision and values to supporting the company’s expansion and growth objectives.

Chin Ming’s passion for creating user-centric designs that enhance customer experience and drive brand loyalty has seen him accumulate over 20 years’ experience in award-winning architecture and design, working with renowned names like Zaha Hadid, Moshe Safdie, WOHA, and BIG Architects across diverse sectors and regions.

 

SPENCER BALL
Creative Director, Marks

With over 30 years in design and branding – and more than 15 years at SGK – Spencer Ball is a visionary creative leader specializing in consumer brands, packaging, and retail. His expertise blends strategic thinking with deep human insights, shaping compelling brand experiences worldwide.

From Coca-Cola and P&G to AkzoNobel and Orion Breweries, Spencer has crafted impactful work across markets from Vietnam to the US. Passionate about sustainability, he holds a certification from Cambridge (CISL) in marketing, media, and creative leadership – driving brands toward a more responsible future.