Digital transformation: how often have we heard these two words in the last decade? But how many businesses really know what digitizing their company actually involves or means?

Simon Dale, Adobe’s Managing Director, Southeast Asia shared his company’s digital transformation journey and how this is relevant for every business today. The journey begins with understanding customer data, analysing it and responding to it to streamline processes, create new products and drive sales.

While the journey never ends, Adobe’s successful digital transformation experience now enables it to support other industries on their journeys to deliver better customer experiences and more sustainable businesses.

Many thanks to Simon for his time and to the members of the audience for their questions. Please click here for the webinar recording.

Look out for another webinar with the Adobe team on 27 July on going completely paperless.