Yesterday, the Chamber was delighted to host speakers from the Infocomm Media Development Authority (IMDA) to share with members the full context of its public consultation paper on the SMS Sender ID Registry (“SSIR”).
Ms. Hema Ramnani, Director, Market Policy & Regulation, Policy, Regulation & Competition Development Group, IMDA provided an overview of the context of the proposed plan to make it compulsory for all businesses which send alphanumeric SMSes to customers to register with the SMS Sender ID Registry (“SSIR”) for mutual protection. Her remarks were followed by Ms. Ong Sze Hwei, Deputy Director, Market Policy & Regulation, Policy, Regulation & Competition Development Group, IMDA who gave a concise presentation on IMDA’s existing measures to combat scam SMSes, together with more information about SSIR and future plans.
All the measures proposed by IMDA serve one purpose: to protect Singapore, end users and organizations from spoof SMS IDs under the full registration system. The IMDA speakers also reiterated the importance of everyone playing their part by staying vigilant, as scammers will continue to adapt their tactics to try and deceive the public.
Those of you interested to respond to the public consultation before it closes on 9 September at 12.00 noon may find it at www.imda.gov.sg/regulations-and-licensing/Regulations/consultations/Consultation-Papers/2022/Proposals-to-Strengthen-Safeguards-for-SMS-Messages-to-Singapore-Users.
The Chamber thanks Hema and Sze Hwei for their time and insights and everyone at IMDA for doing their part to protect Singapore, businesses and end users.
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