On 17 September 2019, Mr Mike Sherman, Marketing of Customer Insight and CRM / Big Data Expert, gave a very engaging presentation on Big Data and Customer Analytics.

Leveraging on his 35 years’ experience in using customer analytics, Mike shared the common pitfalls, good practices and other tips. He cautioned against being blinded by excessive and meaningless data and highlighted the importance of staying focused on practical and usable output to improve business performance.

Many thanks to Mike for taking the time to share his expertise with Chamber members and friends! We look forward to hosting him again.