Job Description

We are looking for a qualified candidate who encompasses creative, marketing and administrative competencies to support the Marketing & Sales team in London School of Business & Finance.

Reporting to the Associate Director of Sales & Marketing team, you are responsible for analyzing market/data, creating digital ads copies and managing local events (such as previews sessions, webinars, masterclass) for a suite of undergraduate and postgraduate programs.

If you are passionate about contributing to the education sector and would like to join an institute of higher learning that provides an agile environment, we would like to meet you.

Duties and Responsibilities

Digital Marketing Performance
• Creating Google PPC, Social Media ads copies and Google Affiliate briefs that supports sales funnel/activities.
• Work with the agency/team to deliver effective campaigns and manage the performance of all our digital campaigns (PPC, Paid Social, Affiliates and Third Party websites), analyzing campaign data to improve results.
• Perform benchmarking of competitor offerings and analyzing market research/data on customer segments, customer profiles and journeys in support of developing effective marketing campaigns

Content Marketing
• Creation of content (e.g. social media, blogs, newsletters, press releases, etc.)
• Preparing marketing materials (e.g. brochure, eDM, short videos, etc) to support sales funnel/campaign/activities
• Social media management (postings and announcements for all social channels), monitoring and analyzing social data.

Marketing Support:
• Liaise with Global MarTech team to ensure our salesforce databases are uploaded in a timely manner.
• Ensure compliance with our accreditations, ensuring job logs are kept up-to-date along with all evidences of claims and published information across all channels
• Lead on the bi-annual website audits, ensuring the website is up to date and accurate
• Maintain the team’s tracking system for all marketing campaigns.

Community Building:
• Manage the Student Ambassador program to leverage the enthusiasm, and talents of students to promote and represent the institution.

We are looking for a suitable candidate with the following qualifications and competencies:
• Graduate with a Bachelor’s/Master’s degree in business, marketing or communication.
• Prior experience in digital marketing campaigns (PPC, SEO, Affiliates, Google Adwords, Social Media, Google Analytics, CRM, CMS) is a plus
• Excellent verbal and written communication skills, coordination and organization skills, with a customer-centric mindset.
• Strong team player who is meticulous, resourceful, independent and thrives in a fast-paced environment.
• Familiar with the MailChimp, SEMrush, Salesforce and design software is a plus.