Marketing Interest Group Teams Meeting

The Marketing Interest Group learnt that the biggest evolution in modern marketing is the consumer and in order to deliver what they want, companies need to transform their marketing strategies. Stacy Seah, APAC CMO Lead of Microsoft explained what modern marketing is all about in the digital world, and how companies can transform the way they engage their customers, leading to a lively discussion amongst the members on the challenges and different approaches towards customer acquisition and retention.

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