Marketing Interest Group Meeting

Friday, 14th June 2019

Interest Group members convened the meeting for a sharing session by Ms. Amanda Cheok, Lecturer, School of Management and Communication, Republic Polytechnic, who spoke on ‘Creating engaged communities and the importance of targeted digital content marketing’. Some of the key elements in the sharing emphasise on knowing what the target audience wants and is passionate about, connecting them with each other by building relevant communities.

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