Members benefitted greatly from the sharing by Kunal Guha, Aniket Basu and Toni Ruotanen from Essence Global and GroupM on transforming their businesses into a direct-to consumer e-commerce strategy. The meeting discussed the complexities of e-commerce ecosystems, evolving customer journeys as well as the importance of partnership. The speakers also described projected regional e-commerce trends, best practices in digital innovation and case studies on how to get it right.