Thursday, 19th September 2019

Interest Group members convened the meeting for a sharing session by Ms. Rachel Poo of Standices Pte Ltd, who spoke on ‘The Importance of Data and Analytics in Driving Marketing Actions’. In her sharing, she highlighted the importance of simple data within organisations and how that could be leveraged to better understand customers’ behaviours. Members then engaged in further discussions on ideas for future meetings which includes conducting workshops.