Dear Members and Friends

This week, we hear from our friends at EDB on a future of marketing tool they commissioned. Read on for their message and let them and us know how useful you find the tool and the other complimentary resources from a variety of government agencies.

Yours faithfully
Victor Mills
Chief Executive

How ready are you to lead your marketing team into the future?

Business in today’s technology fuelled environment is all about speed. In this race to the top, marketers have become critical. They have to anticipate challenges ahead, stay close to their customers and align their efforts to support the larger goals of their business. The power of – and pressure on – marketing leaders to drive business outcomes is growing, yet only one in five organizations recognizes marketing as a growth-driver function.

EDB commissioned Accenture to conduct a research study involving interviews with 250 CMOs, CIOs and CDOs across eight geographies. The results showed organizations are focused on deepening sophistication in areas critical to the marketing strategy and operations. These include traditional marketing competencies such as brand-building and creating relevant customer experiences, as well as emerging areas such as automation, analytics and Artificial Intelligence (AI). This is all made possible by talented teams of specialists working collaboratively across the business, enabled by the latest marketing technologies.

Following this research work, EDB commissioned Accenture to create the future of marketing tool. Try the future of marketing tool today and, in 10 minutes, understand your organization’s marketing sophistication in strategy, structure, talent, technology and innovation. Benchmark your progress against others and discover complimentary resources from IMDA Pixel, Enterprise Singapore and Workforce Singapore to enable your marketing transformation.