Dear Members and Friends,
Current conditions force us to
reset many of our plans and
maybe that is not altogether a
bad thing. It is useful to take
time to take stock; to
re-evaluate what we want, why we
want it and how we can achieve
our goals.
Part of the
reset I see is more and more
companies are moving away from
purely focusing on shareholder
value. Don’t get me wrong.
Businesses must be profitable to
be sustainable. It is
encouraging to see more and more
companies focusing on doing good
for society as part of their
purpose.
Can purpose and
profit coexist in a company's
strategy? I think the answer
must be yes. I encourage you to
think about purpose,
learn from thought leaders,
understand their perspectives
and what they mean to you and
your business. Better still,
participate in conversations
that aim to help you be better
prepared for the next virus or
unforeseen challenge.
Have a purposeful week ahead.
Yours faithfully
Victor Mills
Chief Executive |
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