Building Your Brand? Build Your Culture First!

A strong company culture brings many benefits – it fuels the creation of outstanding products, delivers experiences that exceed customer expectations and helps attract and retain top industry talent. These in turn help to build a strong brand and give your company a sustainable competitive advantage.

On 6 June, discover how companies like Google, LinkedIn, Disney, Apple and Zappos create exemplary company cultures and get started on building a winning company culture of your own.

This session will be presented by Ashok Miranda, Founder and Chief Creative Officer of Transmedia Consultancy. Ashok will draw from his extensive experience building world-class brands to share practical tips with members.

Date  :  Tuesday, 6 June 2017
Time  :  8.40am - 9.00am
     Arrival of Participants & Light Refreshments
     9.00am - 9.05am
     Welcome Remarks by Victor Mills, SICC Chief Executive
     9.05am - 9.55am
     Presentation by Ashok Miranda,
     Founder & Chief Creative Officer of Transmedia Consultancy
     9.55am - 10.15am
     10.15am - 10.30am
Venue  :  SICC Members' Room
     6 Raffles Quay #10-01, Singapore 048580
     *Nearest MRT Station: Raffles Place
Registration Fee  :  $18 (Members)
     $30 (Non Members)
Registration Closes  :
 Friday, 2 June 2017

To register, please email your full name, designation, company and contact details to An invoice will then be sent to you by email for settlement. Registration will only be confirmed upon receipt of payment and no refunds will be allowed.

For enquiries, please contact Wen Qing at 6500 0966 or email


  Ashok Miranda
Founder & Chief Creative Officer of Transmedia Consultancy

Ashok has extensive brand building experience with leading global media companies; Walt Disney Television and Sony Pictures Television. He has successfully built strong media brands across Asia and also started and built his own businesses. Ashok has garnered 43 global and regional awards for himself and teams he led for content, creative and marketing excellence.

He is extremely passionate about company culture and is driven to help build ‘purposeful’ companies that stand for a greater good.

Ashok is based in Singapore and founded Transmedia Consultancy to help startups and SMEs with their branding and marketing strategies to fast track their growth. He speaks regularly at corporate and educational institution events, seminars and conferences on the new era of branding, marketing and building winning company cultures that employees love and customers adore.

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